FOR IMMEDIATE RELEASE:
FOR FURTHER INFORMATION CONTACT: Joan Zach (215) 722-1688

ZACH'S CAKES AND PASTRIES OF DISTINCTION'S NORTHEAST BAKERY TO FOCUS ON MADE-TO-ORDER

Hand painting, sculpting or otherwise decorating wedding and special occasion cakes in his signature style has always been Master Pastry Chef Emmerich Zach’s first love. And now that these hand crafted confections have become the fastest growing segment of his business, the European-born, classically trained Konditor Meister is taking his Northeast Philadelphia Zach’s Cakes and Pastries of Distinction retail location in a whole new direction beginning this summer.

Beginning July 1, Zach’s Cakes and Pastries of Distinction, a more than 20-year-old landmark at 6419 Rising Sun Avenue, will become a “made-to-order” operation, focusing on custom decorated cakes for weddings, bar and bat mitzvahs, corporate events and other special occasions; as well as his popular European style pastries and cookies.

Advance orders are strongly encouraged, but there will be a limited selection of freshly baked cakes, tortes, pastries and cookies on display for walk-in customers.

“People used to look to neighborhood bakeries like ours for everything from their morning doughnuts to their daily bread, but, over the past few years, we have been seeing that this has changed and that they come to us when they want something out-of-the ordinary, something they can’t get anywhere else,” explained the European-born, classically-trained Zach.

“By focusing on upscale, made-to-order items, we can provide a higher level of service in this neighborhood -- and city-wide -- niche,” added Joan Zach, the company’s operations and marketing director.

Recently, Zach introduced his exclusive collection of Artist’s Palette™ special occasion cakes, which he hand paints to order in the styles of Monet, Van Gogh, Renoir and other masters of he canvas.

For summer, Zach’s Cakes and Pastries of Distinction will be open Tuesdays through Fridays from 7:30 a.m. until 3:00 p.m.; 7:30 a.m. until noon on Saturdays. As always, the shop will be closed on Sundays and Mondays.

The couple’s Spring Garden/Parkway location, Zach’s Delectable Necessities at 533 N. 22nd Street, will continue to carry a full line of Emmerich Zach’s decorated cakes, pastries, cookies and other freshly baked sweets as well as a variety of gourmet snacks, tea sandwich and pastry trays, Bassetts ice creams, sweet and savory cheese spreads, a daily soup/salad/sandwich “to go” menu, freshly brewed teas and La Colombe coffees, espresso, cappuccino and lattes.

Summer hours for Zach’s Delectable Necessities will be Tuesday through Saturday from 7:30 a.m. until 6:00 p.m., and Sunday from 8:00 a.m. to 12:30 p.m. As always, the Spring Garden/Parkway store will be closed on Mondays.

To place an order at Zach’s Cakes and Pastries of Distinction, call 215-722-2830. For Zach’s Delectable Necessities call 215-832-0332. The company’s web site address is www.zachscakes.com.

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